mise en scène Hair Color Bar
미쟝센 헤어 컬러바
mise en scèneJun 19, 2015
Summary
The at-home hair color line from mise en scène, available exclusively at Aritaum stores, feels like it’s straight out of a fashion magazine. Its design sets it apart from similar products found in mass retail, reflecting its exclusive positioning and the “browse-and-purchase” behavior typical of Aritaum’s cosmetic-savvy customers.
The packaging takes cues from makeup products, especially in the context of hair makeup, with a strong emphasis on aesthetic appeal. Black and gold serve as the primary colors, giving the design a chic, modern edge. Models are styled and posed like magazine cover stars, aligning with mise en scène’s “Fashion & Style” theme and appealing to its trend-conscious core demographic of 25- to 35-year-olds.
Key design elements include the hair color, hairstyle, and color bars placed along the side of the package. Since products are often displayed with the side or top facing outward, the color bar helps consumers easily identify shades at a glance—almost like scanning book spines on a shelf. The front of the package is kept simple and bold, using minimal color to ensure that the hair color takes center stage.
