This limited collection pays homage to our 1976 summer campaign, “Come, Into the Embrace of the Sun,” capturing 27 years of heritage. In collaboration with popular graphic artist Kijo Kim, a favorite among the MZ generation, we reinterpreted the original campaign for Hera Sun Mate’s signature products, Protector and Leports.
Concept
Archived slogans were reimagined with Kim’s distinctive artistic sensibility, while Sun Mate’s signature colors—orange, silver, and white—were used in bold, minimalist graphics to express the futuristic identity of Futuro. The Hera logo, once used only in English, was also redesigned in Korean to further reinforce the Futuro aesthetic.
The video below, created in collaboration with globally renowned digital magazine HYPEBEAST, is infused with futuristic flair and highlights Hera Sun Mate’s long-standing legacy and design evolution at a glance.
