Amore Seongsu MAKEUP&LIFE BLENDING 2025 Autumn ‘All Things Glow’
2025 가을 메이크업&라이프 블렌딩 ‘All Things Glow’
AMOREPACIFICSep 01, 2025
Summary
Fall 2025 <Makeup & Life Blending> captures the season when everything glows.
As the sunlight softens and the senses grow more delicate, this collection expresses different moods of radiance through glow textures that melt onto the lips.
The Dew Look, clear and fresh like morning dew. The Starlight Look, shimmering like the night sky. The Crystal Look, luminous with glassy shine.
Embrace the brilliance that lights up your gaze, skin, and lips. All Things Glow. This fall, meet your most radiant self.
SHOOTING DAY
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1. Before the main product shoot, we lovingly crafted our own flower arrangements, one petal at a time.
2. While the model was getting ready, we kicked things off with prop shots 📸
3. First round of product selects — the star of this season makes its debut
4. Our meticulous makeup team discussing retouch points while monitoring the shots 👩🏻🎨
5. Lesson learned from a long shoot day: slippers for everyone next time!
6. When sunlight poured into Seongsu Garden, we didn’t miss a moment — click, click, click.
FINAL SELECTION
This fall’s makeup look was created with one of Amore Seongsu’s casters as the model.
Usually the one welcoming customers in-store, she stepped in front of the camera for the first time
— driven by her wish to “express the brand experience I share with customers through my own image.”
Taking on a completely new role within a familiar space perfectly embodied the spirit of Merable.
We aimed to capture the natural charm of Amore Seongsu’s casters and reveal the genuine “face of Amore Seongsu.”
Look 1. Dew
Model
CHOI HyoBin
A look featuring skin with a clear, dewy glow—like morning dewdrops—finished with a sheer lip glow balm.
It enhances a pure and radiant impression.
Look 2. Sparkle
Model
CHOI HaJin
A look touched with a subtle sparkle, reminiscent of starlight in the night sky.
Shimmery shadow and blush add soft dimension, while plumped, glossy lips complete the glow.
Look 3. Glass
Model
KIM ChaeRyeong
A makeup look glowing with crystal-clear radiance, as if light were captured within glass.
A vivid glow on the eyes and lips boldly completes your own, refreshed mood.
Artist Table @Amore Seongsu
Merable creates a space each season through the Amore Seongsu Artist Table where visitors can experience the Merable Look firsthand.
For the 2025 Fall Look, themed “All Things Glow,” the space translated the unique luminous textures of the three makeup looks—Dew, Sparkle, and Glass—into a spatial experience.
Hanging ornaments resembling strands of pearls were suspended from the ceiling, forming flowing curves that captured fleeting, shimmering moments. Soft 200-mm ball lights added a gentle radiance, completing a refined and sensorial mood.
On the tables, silver mirrors, trays, candles, and velvet fabrics evoked a luxurious yet warm autumn atmosphere. Vases adorned with floral arrangements and delicate flower objects brought seasonal vitality to the scene.
Photographs capturing customers’ own “shining moments” were also displayed, extending the narrative within the space—a story co-created by the brand and its visitors.
Through this installation, we aimed to express how Glow transcends simple makeup color, becoming an experience that embodies the radiant moments and emotions of everyday life.
Capturing the “shining moments” shared by customers through our Instagram event, we presented an exhibition celebrating an autumn Merable created together by all.
One wall of the Merable space was adorned with flowing white draped fabric, accented by soft pink ribbon knots that lent a subtle, romantic touch.
Above it, we created a space for visitors to hang handwritten cards—each one capturing a cherished memory or story under the theme “My Shining Moment.”
More than just a decorative feature, this installation became an interactive exhibition where customers could record and share their own luminous moments.
Through this, we aimed to convey a special experience—one where Merable and its visitors connect, empathize, and complete the story together.
Lookbook
Starting this season, the Merable Lookbook has been produced in both Korean and English for global customers and is available at the Amore Seongsu Artist Table.
It provides detailed makeup guidance—from base makeup to eyes and lips—showing which products can be used to achieve each desired look.
Each look also includes professional tips from the artist, helping customers create a more refined and complete makeup result.
Feel free to take a copy—it’s complimentary.
Hyangjang
<Hyangjang No.668>
Since December 2024, Merable has been introduced through Global Amore Mall and Hyangjang magazine.
With continuous features in Hyangjang, even more customers are discovering and enjoying the world of Merable.
