Summary
This line is the AD version of the existing Volumizing line, consisting of four types. The goal of the project is to convey the message that the products are made with high-quality ingredients, while also emphasizing the main function of each key ingredient in the line. Uniform colors are applied to both the caps and containers to highlight product grouping when displayed in stores.
Concept
To communicate the use of natural ingredients, the container color has been standardized to white, and ingredient illustrations are rendered in a calmer tone compared to the previous versions. For the POPs attached to the shampoo, a simpler and more modern style replaces the outdated design to enhance readability.
