Bathbot, a service platform that uses robots to instantly create customized bath bombs in the desired color and scent, was first launched on May 4, 2021, at Eliway Square in Gwanggyo. Customers can take a simple psychological test at the kiosk to receive a recommended bath bomb based on their current needs, or they can select one themselves. The recommendation process is informed by research from the company’s technology center on the effects of scent on the mind and body. To help customers navigate the unmanned kiosk and enable contactless purchasing, clear usage instructions are displayed on the front. The interface emphasizes intuitive communication, starting from the first screen of the kiosk to the scent-testing area where customers can experience the actual fragrances. The kiosk’s exterior features neon lights and polycarbonate panels to enhance visibility both day and night. Transparent glass windows expose the robot arm’s manufacturing process, allowing customers to watch their personalized bath bombs being made in real time.
Bathbot was a project led by designers, who oversaw the entire process from branding to marketing—excluding manufacturing technology—through collaboration with the Customer Technology Lab. Beginning with the development of kiosk interfaces tailored to customers’ emotions and preferences, the team also explored brand naming, slogans, and communication strategies to engage users effectively. Various emotions identified through psychological tests were visualized as simplified shapes and applied consistently across different media, including packaging, videos, and uniforms, reinforcing Bathbot’s cohesive brand identity. Additionally, customers were able to customize their packaging by selecting colors and scents, and were encouraged to participate in the process through a DIY approach using cards and stickers.
[ DO NOT EAT THE DONUT. bathbot ]
The most challenging task was probably naming the brand and coming up with a slogan.
To differentiate it from a typical donut-shaped bath bomb, we needed to emphasize the uniqueness of the product.
After much deliberation, we combined the words “bath” and “robot” to create the name bathbot, which intuitively describes the product.
The slogan DO NOT EAT THE DONUT highlights its donut shape and was designed to be used as a graphic element.
We created visuals and videos that clearly demonstrate the product’s usability to help new customers understand it more easily.
Bathbot is a product where freshness is key, as it is manufactured, packaged, and delivered immediately upon order. Considering the younger customer base and the trendy atmosphere of the target location, we designed it as a modular booth from the beginning to enable flexible mobile sales anywhere. We look forward to the day you can encounter Bathbot booths at every trendy destination you wish to visit.
