AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love
아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원
AMOREPACIFICDec 01, 2022
Summary
Do you know the nursery rhyme 〈By the Window of the Little House in the Woods〉?
It begins, 『A little child stood by the window of a small house in the woods, when a rabbit came running and knocked on the door, saying..』 Inspired by Jutta
Bauer’s picture book of the same name, which reimagines this nursery rhyme, AMORE SEONGSU has become a warm winter cabin nestled in a snowy garden. This winter,
come feel and share the warmth of love at AMORE SEONGSU.
Concept
We wanted people to feel a sense of excitement and joy at AMORE SEONGSU during the holiday season.
On a chilly winter day at the end of the year, there’s something about seeing warmth, sparkle, and coziness that naturally lifts the mood.
From the comfort of the indoor space, gazing out at the AMORE SEONGSU Garden aglow with light becomes a memory—not of an ordinary day, but of a truly special moment.
We’ve also prepared an AMORE SEONGSU holiday playlist to help you soak in the Christmas spirit. This holiday season, AMORE SEONGSU
has transformed into a warm, love-filled cottage nestled in a winter garden.
♬♪♬♩♪
CHECK-IN IS HERE
As you step through the red door, brimming with warm energy, you’re welcomed by green heart-shaped cushions suspended from the ceiling and
a brightly glowing tree. The heart cushions—crafted from wool to evoke soft, cozy feelings of love—will gently float throughout AMORE SEONGSU
during the holiday season. On the reception wall, a scene reminiscent of a snow-covered garden unfolds, created using potting soil from the
Puzzlewood pop-up and delicate snowflakes. Beneath the tree, AMORE SEONGSU’s gift boxes are thoughtfully placed, naturally bringing loved ones to mind.
Upon check-in, guests receive postcards where they can write down their wishes and hang them up. To add a playful touch, we included perforated
edges so that heart-shaped and snowman-shaped postcards can be popped out—adding a bit of charm as guests imagine themselves writing in the lounge.
WISHTREE IS HERE
This is a cozy space with tall, narrow tables where you can comfortably write down your wishes. To recreate the feel of a warm cabin living
room, we added moldings to the large windows and hung red curtains. Here, you can hang your wish on the Wish Tree and snap a photo to
commemorate the moment. We even prepared a special event inspired by the thought: If we can hear your wish, maybe we can help it come
true. For example, wishing to become a model for Makeup & Life Blending? That’s something we just might be able to make happen.
Winning the lottery, leaving work on time, your family’s health, better friendships… These may be wishes we can’t easily
grant—but if they’re made with sincerity and heart, we believe they’ll come true. Hope all your wishes come true.
LOVE IS HERE
A lounge where you can relax while gazing out at a sparkling garden with carols playing in the background, or write a heartfelt letter to someone you love.
COCOA IS HERE
Before you leave AMORE SEONGSU, stop by for a warm cup of cocoa. We created a cozy facade with red curtains and vintage-inspired window
graphics to stand out in the busy alleyways of Seongsu-dong. Enjoy your cocoa in a Christmas-themed mug, and head off to your next destination with a happy heart.
We hope everyone reading this message has a joyful winter filled with love and warm moments with those you cherish.
Merry Christmas!
