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Top index image for AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love

AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love

아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원
AMOREPACIFICDec 01, 2022
Summary
Do you know the nursery rhyme 〈By the Window of the Little House in the Woods〉?
It begins, 『A little child stood by the window of a small house in the woods, when a rabbit came running and knocked on the door, saying..』 Inspired by Jutta Bauer’s picture book of the same name, which reimagines this nursery rhyme, AMORE SEONGSU has become a warm winter cabin nestled in a snowy garden. This winter, come feel and share the warmth of love at AMORE SEONGSU.
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_01
Concept
We wanted people to feel a sense of excitement and joy at AMORE SEONGSU during the holiday season. On a chilly winter day at the end of the year, there’s something about seeing warmth, sparkle, and coziness that naturally lifts the mood. From the comfort of the indoor space, gazing out at the AMORE SEONGSU Garden aglow with light becomes a memory—not of an ordinary day, but of a truly special moment. We’ve also prepared an AMORE SEONGSU holiday playlist to help you soak in the Christmas spirit. This holiday season, AMORE SEONGSU has transformed into a warm, love-filled cottage nestled in a winter garden.
♬♪♬♩♪
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_02
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_03
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_04_00
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_04_01
CHECK-IN IS HERE
As you step through the red door, brimming with warm energy, you’re welcomed by green heart-shaped cushions suspended from the ceiling and a brightly glowing tree. The heart cushions—crafted from wool to evoke soft, cozy feelings of love—will gently float throughout AMORE SEONGSU during the holiday season. On the reception wall, a scene reminiscent of a snow-covered garden unfolds, created using potting soil from the Puzzlewood pop-up and delicate snowflakes. Beneath the tree, AMORE SEONGSU’s gift boxes are thoughtfully placed, naturally bringing loved ones to mind.
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_05
Upon check-in, guests receive postcards where they can write down their wishes and hang them up. To add a playful touch, we included perforated edges so that heart-shaped and snowman-shaped postcards can be popped out—adding a bit of charm as guests imagine themselves writing in the lounge.
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_06
WISHTREE IS HERE
This is a cozy space with tall, narrow tables where you can comfortably write down your wishes. To recreate the feel of a warm cabin living room, we added moldings to the large windows and hung red curtains. Here, you can hang your wish on the Wish Tree and snap a photo to commemorate the moment. We even prepared a special event inspired by the thought: If we can hear your wish, maybe we can help it come true. For example, wishing to become a model for Makeup & Life Blending? That’s something we just might be able to make happen.
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_07_00
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_07_01
Winning the lottery, leaving work on time, your family’s health, better friendships… These may be wishes we can’t easily grant—but if they’re made with sincerity and heart, we believe they’ll come true. Hope all your wishes come true.
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_08
LOVE IS HERE
A lounge where you can relax while gazing out at a sparkling garden with carols playing in the background, or write a heartfelt letter to someone you love.
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_09
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_09
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_10_00
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_10_01
COCOA IS HERE
Before you leave AMORE SEONGSU, stop by for a warm cup of cocoa. We created a cozy facade with red curtains and vintage-inspired window graphics to stand out in the busy alleyways of Seongsu-dong. Enjoy your cocoa in a Christmas-themed mug, and head off to your next destination with a happy heart.
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_10
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_10_00
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_10_01
We hope everyone reading this message has a joyful winter
filled with love and warm moments with those you cherish.
Merry Christmas!
AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_11-scaled
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AMORE SEONGSU: LOVE IS HERE, A Winter Garden Filled with Love 아모레성수 LOVE IS HERE, 사랑이 가득한 겨울 정원 81_sign
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