Obella is a collaboration line between Ryo and Happy Bath, created exclusively for E-Mart customers. It features two luxury perfume-inspired scents: Flower Bouquet, a sweet floral fragrance, and Herb Citron, a fresh citrus scent. The line was developed to allow customers to choose a fragrance that best suits their personal image.
Concept
With the concept of “a moment just for me through scent while showering—a fragrance that makes me feel more beautiful,” the design departs from the traditional brand look of Ryo and Happy Bath, conveying a more modern and refined sensibility. Each scent is expressed through a distinct persona to reflect its emotional and stylish mood, allowing consumers to experience an artistic touch even within their bathroom space. A deep brown bottle color was chosen to represent the richness and depth of the fragrances, while the label’s unique texture evokes the luxurious feel of canvas, completing the design with elegant detail.
