In September 2023, we developed detailed pages and content that reinforced the worldview of Labo H’s unique scalp skincare products,
including the new Labo H capsule treatment, tonic, and scaler. We designed a variety of contents that utilized LaboH’s unique scalp
skin care laboratory assets and young and smart image through the concept of ‘research report of a scalp genius new employee’.
Concept
Contents
We defined a design concept to create a unified narrative, integrated with marketing content that featured actor Park Ji-hoo as a charismatic rookie researcher embodying the slogan, “LABO-H knows scalps best.”
The design was developed under the theme of “Ji-hoo, the Genius Rookie’s Chaotic Research Report,” which simultaneously projected a youthful, trendy feel and an image of scientific credibility.
To support this, we established new graphic motifs, elements, and colors that expressed the LABO-H scalp science universe and expanded its potential for application across various channels.
Product
For the design of the three new products—the capsule treatment, ampoule tonic, and scaler—our challenge was to harmonize them with the design of LABO-H’s signature scalp-strengthening shampoo while still expressing the unique attributes of each.
To intuitively showcase their functional features, the packaging was designed with a window to partially expose the contents,
and the signature LABO-H green was applied to the top to enhance product visibility on the shelf.
For the Scaler in particular, a less mainstream product than shampoo or treatment, we used a transparent overcap to intuitively suggest its method of application to consumers.
To align with the “scalp research report” theme, we utilized a range of graphic motifs such as PC screens, folders, graphs, and grids.
This visual approach served a dual purpose.
It tapped into a Y2K-inspired aesthetic, which was a prominent design trend in 2023, while the “report” elements simultaneously conveyed a strong sense of scientific trust.
By blending this trendy, emotional appeal with a rational foundation, we aimed to satisfy the distinct needs of LABO-H’s target audience and key retail customers.
The result was the birth of a unique and fascinating persona: a character so deeply immersed in scalp and hair science they could be called a fanatic.
Their passion is so profound that they have formulas and chemical equations from their research tattooed on their arms, and their hobby is meticulously assembling plastic models.
To capture the unique personality of the LABO-H brand—serious yet fun and quirky—we expressed rational, scientific elements in a playful, kitschy style.
We developed our graphics and visuals by imagining the unique sensibilities, tastes, and lifestyle of a young researcher completely immersed in scalp science.
The result was the birth of a unique persona: a character so obsessed with scalp and hair science they could be called a ‘nerd,’
someone who has formulas from their research tattooed on their arms and meticulously assembles model kits as a hobby. We brought this fun and playful concept to life visually.
To convey the focused gaze of a researcher obsessed with the scalp, the photography utilizes sharp, neutral-toned lighting and direct, straightforward compositions to create a sense of focused detachment.
Color
The overall color theme for the visuals and product detail pages was centered on LABO-H’s signature vibrant green, paired with a cool gray to evoke a rational, scientific feel.
Additionally, a fluorescent lime green, reminiscent of a highlighter used on a research report, was chosen as an accent color to capture attention and reinforce the brand’s young, unique mood.
The result was the birth of a unique and fascinating persona: a character so deeply immersed in scalp and hair science they could be called a fanatic.
Their passion is so profound that they have formulas and chemical equations from their research tattooed on their arms, and their hobby is meticulously assembling plastic models.
To capture the unique personality of the LABO-H brand—serious yet fun and quirky—we expressed rational, scientific elements in a playful, kitschy style.
We developed our graphics and visuals by imagining the unique sensibilities, tastes, and lifestyle of a young researcher completely immersed in scalp science.
The result was the birth of a unique persona: a character so obsessed with scalp and hair science they could be called a ‘nerd,’
someone who has formulas from their research tattooed on their arms and meticulously assembles model kits as a hobby. We brought this fun and playful concept to life visually.
To convey the focused gaze of a researcher obsessed with the scalp, the photography utilizes sharp, neutral-toned lighting and direct, straightforward compositions to create a sense of focused detachment.
COLOR
The overall color theme for the visuals and product detail pages was centered on LABO-H’s signature vibrant green, paired with a cool gray to evoke a rational, scientific feel.
Additionally, a fluorescent lime green, reminiscent of a highlighter used on a research report, was chosen as an accent color to capture attention and reinforce the brand’s young, unique mood.
3D VIDEO
The technical explanation videos, which are key elements for intuitively demonstrating the technology on our product detail pages, were designed to incorporate LABO-H’s unique color scheme.
We produced an intuitive 3D animation to explain the mechanism of our core technology—scalp-patented probiotics—and how it acts on the scalp to promote healthy hair follicles in a simple and engaging way.
While the animation’s visual elements were simplified for clarity, we utilized LABO-H’s distinctive color palette to reinforce the brand identity.
Throughout the production process, we collaborated closely with the LABO-H research and regulatory affairs (RA) teams to ensure the technology was portrayed accurately and in a trustworthy manner.
GIF
We utilized a variety of graphic elements with a laboratory aesthetic to create engaging GIFs.
The goal was to present product benefits in a format resembling experimental results.
‘Before & After’ shots were turned into GIFs to intuitively demonstrate the products’ efficacy.
We also produced short GIFs showcasing the unique texture and formulation of the contents to highlight their features.
To solidify the LABO-H brand universe, we actively incorporated formulas and graphics styled to look like they were pulled from the notes of our ‘rookie researcher,’ further immersing the user in the concept.
GIF
We utilized a variety of graphic elements with a laboratory aesthetic to create engaging GIFs.
The goal was to present product benefits in a format resembling experimental results.
‘Before & After’ shots were turned into GIFs to intuitively demonstrate the products’ efficacy.
We also produced short GIFs showcasing the unique texture and
formulation of the contents to highlight their features.
To solidify the LABO-H brand universe, we actively incorporated formulas and graphics styled to
look like they were pulled from the notes of our ‘rookie researcher,’ further immersing the user in the concept.
