Summary
Ryeo Yakryungwon Shampoo and Conditioner have been renewed based on three key points:
– Established a premium product image for sale at Aritaum stores
– Updated the logo and front layout, highlighting the red ginseng identity through raw material imagery
– Emphasized that the product is a functional cosmetic approved by the Ministry of Food and Drug Safety for hair loss care
Concept
The ginseng ingredient is prominently featured on the front of the container using line graphics, with gold foil accents to enhance the luxurious feel. A premium impression is reinforced through a dark brown color scheme and pearl-infused injection molding, visually communicating the product’s elevated positioning.
An icon representing Korean ginseng is placed on the main product container, while the secondary packaging (individual box) uses a red hue associated with ginseng to enhance visibility on Aritaum store shelves.
