Double Effector was developed to address concerns around gray hair coverage, offering a solution that combines gray hair care and hair loss
treatment in a single, daily-use shampoo. Designed for effortless use without separate dyeing or intensive care, the product promises visible
results in just three weeks—covering gray hairs and alleviating hair loss simultaneously, as reflected in the name “Double Effector.” To
visually convey these dual effects, we explored various patterns and forms, ultimately arriving at a semicircle motif overlaid with a
hairline pattern. This key feature is prominently placed on the front to highlight its core benefits, while the use of restrained typography
and layout enhances the product’s premium feel.
Design Concept
Inspired by the product’s main features, the front-facing semicircle pattern captures the moment the product seeps into gray strands, expressed
through a smooth gradient. This pattern has become the signature of the Double Effector line. To visually align with the concept of gray hair
coverage, the shampoo adopts a black and gold color scheme, while the treatment features black and silver. The shape of the container and pump
emphasizes clean, straight lines—reflecting the product’s minimalistic and functional identity. Together, these elements establish a distinctive
and refined look for Double Effector in the gray hair shampoo market, expressing both functionality and premium quality.
Design Concept
Inspired by the product’s main features, the front-facing semicircle pattern captures the moment the product seeps into gray strands, expressed
through a smooth gradient. This pattern has become the signature of the Double Effector line. To visually align with the concept of gray hair
coverage, the shampoo adopts a black and gold color scheme, while the treatment features black and silver. The shape of the container and pump
emphasizes clean, straight lines—reflecting the product’s minimalistic and functional identity. Together, these elements establish a distinctive
and refined look for Double Effector in the gray hair shampoo market, expressing both functionality and premium quality.
