The renewed Ryeo Double Effector Gray Hair Cover Shampoo features upgraded functions and a more refined range of colors, with an expanded design
scope to intuitively highlight these improvements. In particular, line and surface elements were used to convey both confidence in the Double
Effector’s performance and its precision.
Concept
The renewed product emphasizes its upgraded functions prominently, while also making the refined color options more intuitively recognizable. In particular,
the use of the main color tone was boldly expanded. Despite these changes, the original mold was retained to convey a stable and sophisticated impression.
The font and patterns also follow the existing layout, further reinforcing the ‘Double Effector’ identity.
With the addition of two new hair color SKUs, it was necessary to include elements that would allow the target age group to easily distinguish between them.
The color blocks on the front were introduced as part of the strategy to appeal to this demographic while also reinforcing the product identity. For the
treatment product, the packaging was changed to a tube format to improve overall usability, considering the characteristics of the formulation.
