Summary
As a pop-up event for Hera’s 2021 I AM collection, an interactive space was created inside Amore Seongsu under the theme of “expressing yourself.” Inspired by Seoul’s trend of confidently labeling one’s own creations, the space operated as a pop-up throughout the month of June.
Concept
The product design concept, which uses white canvas fabric to express the diversity of “me,” was extended as the main theme of the space. We planned participatory events to showcase the collection’s intent across three zones within Amore Seongsu, including a photo zone and a DIY customization area. The barcode motif—symbolizing unique identity—was transformed and reinterpreted to visually capture the diversity of “me” throughout the pop-up space.
– PHOTO ZONE
A space where you can capture your image with the “I AM [ ]” background
show off and document your unique style.
-TESTING ZONE
A space where you can experience Hera’s creativity through
products, videos, and storyboards.
-DIY ZONE
A DIY space where you can express your own creations on products.
- Amorepacific Creatives
- 디자인
- 홍혜민, 류미림, 이예슬, 유가현
