The LABO.H Perfume Edition is a refined extension of the brand’s existing scalp-strengthening shampoo line. While retaining the proven efficacy of the original formula, this edition introduces a variety of new fragrances, marking a shift toward a more luxurious and sophisticated image.
Concept
The LABO.H Curating Line previously faced limitations in consumer appeal due to its departure from the conventional look and feel associated with fragrance products. The Perfume Edition was designed to clearly signal its identity as a perfume shampoo. This was achieved through the use of sleek white bottles and minimalistic graphics that evoke a refined, fragrance-inspired aesthetic. By maintaining the original test-tube-shaped bottle design, the line preserves LABO.H’s brand identity and helps consumers recognize it as part of the existing scalp care range. Clear labeling of familiar fragrance notes also reduces the barrier to trial, encouraging customers to explore the new scents with confidence.
BLANCHE & WOODY
PERFUME EDITION LAB NOTE
BLANCHE & WOODY opens with a refreshing blend of sparkling citrus and clean, soapy notes. At its heart, elegant floral accords of lily of the valley and ylang-ylang unfold, adding a touch of sophistication. The scent settles into a soft, warm base of sandalwood and musk, leaving behind a pure and luminous impression.
PEAR & FREESIA
PERFUME EDITION LAB NOTE
It opens with the crisp, juicy scent of freshly picked pears, followed by the lively bloom of white freesia and rose. A soft blend of musk and amber rounds out the fragrance with a warm, comforting finish.
