Games make us happy. We all need some fun to beat the heat of summer! Games are understood by all regardless of language, and they bring
people together around the world through common rules. For this summer, Amore Seongsu has opened a space for simple games that all visitors can enjoy together.
To emphasize the bright and positive atmosphere of the Amore Game Party, we developed a title design resembling balloons—a symbol of celebration.
We used green, orange, and yellow as the primary colors to create a lively and cheerful feel while maintaining a clean look.
Inspired by these three key colors, we also created mango, orange, and lime characters to make the brand more approachable to customers.
Upon entering Amore Seongsu, visitors are welcomed by a reception area designed as a special photo zone inspired by the WINNER award stage from the Amore Game Party.
This space goes beyond flat design, offering a sense of dynamism—as if stepping directly into the main graphic.
Large dice and real mini ladders are placed in front of flat-structured foam sheets, adding depth and dimensionality to the scene.
Visitors can climb onto the podium, hold a die in their hands, and recreate their own moment of victory.
This photo zone visually embodies the theme of victory in games while also providing a space for visitors to create lasting memories.
ZONE 1. SUDOKU ZONE in falling block tower
On the first floor, the Garden Lounge features a Sudoku Zone where visitors can solve puzzles while enjoying views of the Seongsu Garden.
The large windows were designed to evoke a contrast between two images: the visual clatter of Jenga, which feels noisy even just by looking at it, and the quiet concentration of Sudoku, where you silently fill in numbers with your mind.
Sudoku, a number puzzle beloved in countries like the U.S., Japan, and across Europe, is the perfect fit for Amore Seongsu, which welcomes many international visitors.
ZONE 2. FREE GAME ZONE
Located on the second floor, the FREE GAME ZONE is a space where anyone can freely enjoy board games placed on the tables without a reservation.
Each of the six tables features a different board game, offering a variety of choices.
The games are designed for quick play, allowing many visitors to enjoy them together.
ZONE 3. FREE GAME ZONE
After passing through the FREE GAME ZONE, you’ll enter the RESERVED GAME ZONE—the highlight of the Amore Game Party.
This area allows for 100 minutes of relaxed board game play with a prior reservation.
The unmanned zone features three tables, with each team assigned a seat named Team Mango, Team Orange, or Team Lime.
Each table is provided with 12 board game cards, allowing team members to freely choose and enjoy the games of their choice.
After 100 minutes of play, each team selects a WINNER of the day, who is awarded a hologram badge from the Amore Game Party.
All participants also receive a commemorative badge featuring the Amore Game Party logo.
ZONE 4. King of Amore Seongsu
During the summer season, when the Amore Game Party is held, the curated tables have been given a fresh new look.
The “Amore Summer Stage,” featuring only the must-have items for the season, is organized into four themed stages with products displayed by category.
At the back of the table is the ultimate “King of Amore Seongsu” zone, showcasing the hottest products from Amore Seongsu—recognized not only in Korea but around the world.
This summer, everyone who visits
Amore Seongsu will be able to enjoy
a refreshing laugh and forget the summer heat.
