The newly introduced hair strenthening line of Lab-H is designed to support a seamless recovery flow from scalp to ends, helping hair regain its natural resilience and softness. Inspired by the brand’s lab-based identity, the design reflects scientific precision through structural forms, warm-toned colors, and sustainable packaging—clearly articulating the brand’s direction in hair care.
Project Goal
Labo H has established a strong position in the professional scalp care market, building on precise technology and a laboratory-based identity.
The launch of the Hair Strengthening Clinic line aimed to extend this expertise into scalp-based hair care, presenting Labo H’s distinctive care standards, broadening brand awareness, and creating new customer touchpoints. The goal was to retain the existing customer base while entering a new category to drive additional revenue growth.
From a design perspective, change was essential. Labo H’s scalp-focused products had been developed under a lab concept,
centered on structural forms that conveyed a rational, clinical impression and graphics with strong visual impact. However, the primary target of the damaged-hair care market is women in their 20s and 30s, where softer color palettes and emotional design codes play a key role.
In response, this project maintained Labo H’s laboratory-driven design language while reinterpreting it with more refined forms and tones,
ensuring that the brand’s philosophy could adapt seamlessly to a new category.
Form Design: Shaping Function and Sensibility
The form of this line originates from Labo H’s signature shampoo bottle,which draws its distinctive structure from laboratory beakers.
For the damaged-hair care line, this recognizable form was refined into softer, more fluid curves. This transformation enhances both functionality and sensibility, while visually expressing the seamless care flow from scalp to hair ends.
Both the shampoo and treatment share the same form language, creating a unified impression, yet each is detailed to suit its specific function.
The shampoo features a wide, flat pump top for easier dispensing, while the treatment applies the same form to the lower cap, ensuring stability when stored upright. A recessed grip area was also incorporated for effortless opening and closing.
Graphic System: Laboratory-Inspired Visual Language
The beaker measurement mark—one of Labo H’s core graphic assets—was carried over to maintain a consistent brand language.
However, the direct and highly detailed depiction used in previous products was simplified, allowing it to harmonize with the softer sensibility of the damaged-hair care category. While the graphics were refined for subtlety, the brand wordmark was applied at a larger scale to reinforce presence and visual impact.
CMF & Sustainability: Sensory CMF with a Sustainable Approach
The main color of the product features a soft Yellow Ivory, evoking a sense of gentle nourishment, paired with a Coral Orange that symbolizes strong recovery and energy. This combination increases contrast and visual impact while conveying the product’s core values.
A matte finish was applied throughout to emphasize the soft, delicate qualities of the product, allowing its damaged-hair care purpose to be communicated intuitively through both visual and tactile experience. Alongside design considerations, improvements were also made in sustainability. The shampoo incorporates a metal-free pump for easier recycling, while the containers use PP and PE materials—more recyclable than PET—to reduce environmental impact.
