Summary
Sulwhasoo’s new store is located on the ground floor of Mid Valley Mall, a large shopping complex along the Federal Highway in Kuala Lumpur. Serving as a sample store for Sulwhasoo’s 5th-generation SI, it is expected to draw consumers from neighboring ASEAN countries.
Concept
The design highlights the identity of the 5th-generation S.I. and reinforces the luxury brand image, with a Trial Kit Zone positioned at the store entrance to enhance both the brand and service experience for new customers.
A large video screen on the store’s front façade showcases Sulwhasoo’s brand image and latest products, capturing the attention of passersby. The Trial Kit Zone at the entrance invites customers to test Sulwhasoo products, encouraging natural engagement with the store. In addition, new sections such as Asian Wisdom, Jaumdan, Scent, and Bestseller have been introduced to further enrich the customer’s brand experience.
