2022 REGEDERMRX LIFTING CAPSULE CREAM
Summary
Rejederm RX Lifting Capsule Cream is a high-efficacy anti-aging product that combines dermatological expertise with aesthetic care.
Loved for its patented DermaON® capsules, Estra has now enhanced the formula with an elasticity-boosting patented peptide, evolving into the Power Lifting Capsule™.
Now, experience the instant firming and lifting sensation of a professional aesthetic treatment—at home, every day.
Concept
As the starting point of Estra’s T-commerce venture, the new look of Rejederm RX Lifting Capsule Cream was developed through
extensive thought and experimentation. Under the concept of “Derma-Aesthetic Anti-Aging,” the design focused on clearly
communicating efficacy to the core target audience—women in their 40s and 50s—while highlighting the product’s premium appeal.
The tube features a full silver base, emphasizing its functional, clinical nature. Key information such as product name, ingredient concentration, and efficacy is presented in a clear, info-focused layout, enabling T-commerce hosts to explain the product effectively on screen. The outer packaging features a bold, luxurious deep purple, unique to the Rejederm RX line, designed to stand out and maintain a strong visual presence—even in digital environments.
The tube features a full silver base, emphasizing its functional, clinical nature. Key information such as product name, ingredient concentration, and efficacy is presented in a clear, info-focused layout, enabling T-commerce hosts to explain the product effectively on screen. The outer packaging features a bold, luxurious deep purple, unique to the Rejederm RX line, designed to stand out and maintain a strong visual presence—even in digital environments.
- Amorepacific Creatives
- 디자인
- 한지선
- BM팀
- 이기호
- 개발팀
- 구희재
