For Longtake’s 2023 holiday edition, we designed a logo and secondary packaging. We chose a light pastel mint color as the main color to reflect Longtake’s identity of the forest and the cozy holiday season with white snow, and applied it to the logo and packaging with a warm fur texture.
As part of the promotion, we designed packaging for a complimentary fur bag given with perfume purchases, as well as a special Kakao Gift Set.
To evoke the soft material of the bag, the packaging features a mint-colored fur texture graphic.
The Longtake logo itself was also redesigned with this fluffy, tactile texture to reinforce the special holiday identity.
