This is the Mamonde x Gong Greem collaboration, a project designed to deliver an energy that goes beyond mere visual beauty. It brings together
Mamonde, a brand that draws out our inherent vitality and healthy beauty through the life force of flowers, with Gong Greem, a tattooist and
artist who expands the world of floral art by inking flowers onto skin.
Concept
‘Mamonde’ means ‘my world’ in French. To strengthen and reinvigorate this brand identity, we conducted this project under the concept ‘Draw Mamonde.’
With the theme ‘My World, Drawn with Flowers,’ we aimed to visualize Mamonde’s unique ‘Positive Beauty’ and create an emotional experience that fosters
an empathetic connection to the brand’s universe. The core of the project is a self-affirming message built on the keywords of ‘authenticity,’ ‘beauty,’
and ‘health.’ The illustrations, rendered in Gong Greem’s distinctive style with vibrant colors and warm emotion, depict the product’s main ingredient—the
rose—alongside everyday, lifestyle objects like books, coffee cups, and vases. This combination connects the positive feelings evoked by flowers with the
small joys of daily life. The scenes are designed to evoke a sense of relaxation and happiness, like the gentle drowsiness of a peaceful, sunlit afternoon
or a leisurely moment with a cup of of coffee.
To maximize the visibility of the illustrations, we minimized the text on the outer box and used a glue-free, unfolding structure that opens to reveal the full
artwork. The interior of the box provides detailed information about the product and concept. As a special feature, the left flap can be detached to be used
as a bookmark, allowing customers to keep a piece of Gong Greem’s illustration as a keepsake.
The three illustrations used for the Rose Glory Ampoule, Liquid Mask, and the gift set are all connected by the rose as a main object, yet each expresses
its own unique world through subtle differences in composition, color, and supporting materials, sparking curiosity.
