Super Collagen Gummies are a collagen snack created for consumers who are new to health supplements or find them difficult to incorporate into their daily routine.
Backed by Amorepacific’s skin research expertise, they are formulated with low-molecular-weight collagen and essential nutrients, including biotin.
Summary
Super Collagen Gummies are a collagen snack created for consumers who are new to health supplements or find them difficult to incorporate into their daily routine.
Backed by Amorepacific’s skin research expertise, they are formulated with low-molecular-weight collagen and essential nutrients, including biotin.
Concept
To develop a sensory, pop-inspired design that would appeal to a younger demographic, we explored a wide variety of colors, fonts, and graphic elements.
Given the product’s nature as an edible snack, our design focus was on making it look delicious from a food and beverage perspective.
Final Design
To maintain brand consistency, we kept the signature pink color of the existing Super Collagen line.
However, to enhance its appeal as a food product, we used bold, cute typography and vibrant,
pop-art-style graphics to evoke the delicious texture of a gummy. A large graphic of the jelly
gummy is featured on the front of the package to intuitively communicate the product’s form and capture attention.
GIFT SET
To make the recipient feel more gifted on the Kakao Gift channel, we developed a cute character that captures
the meaning of the gift using the shape of a heart and the shape of gummies and applied it to the package.
We also varied the cute font used in the product with various phrases and made it into stickers with various motifs to accompany the package.
