Tea collection exclusively for Sulwhasoo’s flagship store
설화수 플래그십 전용 티 컬렉션
SulwhasooMay 26, 2017
Summary
Sulwhasoo’s tea collection, created in collaboration with Osulloc, reflects Sulwhasoo’s aesthetics and Osulloc’s expertise. It aims to capture nature’s revitalizing energy and the heritage of Jeju in its packaging. Sold exclusively at the flagship store, the collection uses bright, light colors to appeal to a wide range of customers and features unique, ingredient-inspired graphics that highlight the distinctiveness of Sulwhasoo’s teas. The product is designed to deliver holistic beauty—both inside and out.
The collection includes four teas: Red Ginseng Fermented Tea, Apricot Flower Tea, Sejak Green Tea, and Samdayeoon Jeju Tangerine Tea. Each features a design motif inspired by its main ingredient. For Red Ginseng Fermented Tea, ginseng shapes and the screening used in ginseng fields are turned into patterns, with a brown palette evoking a rich aroma and flavor. Apricot Flower Tea incorporates apricot blossom patterns with a soft watercolor background to convey purity. Sejak Green Tea, a traditional Korean Jakseol tea made from young green tea leaves harvested in April, expresses its freshness through clean and minimal design. Samdayeoon Jeju Tangerine Tea uses watercolor hues inspired by the tea itself and patterns of tangerine juice to capture Jeju tangerine’s refreshing flavor.
After careful consideration of how best to express the unique qualities of Sulwhasoo’s teas and ingredients, the packaging incorporates the natural tones of tea extracts and ingredients as its main color scheme. Objects and moods aligned with the Sulwhasoo brand were photographed to enhance the experiential feel, and illustrated guides on how to enjoy the tea were also developed.
