The Osan Botanical Garden, located on the grounds of the Osan Plant, is a place for researching and educating about the precious value of plants and their
diverse applications. It also serves as a center for social contribution, specializing in the professional collection, management, and preservation of
future plant resources. Here, you can find over 1,280 species of plants used in cosmetics, including ginseng, licorice, and peony—the key ingredients in
Amorepacific’s flagship brand, Sulwhasoo. To share the truth about real cosmetic ingredients, we launched this project to deliver the energy of the vibrant,
living plants growing in Osan Botanical Garden to our customers in various ways.
photo by yunjin
Concept
We collaborated with artist Oyowoo to create illustrations of the Osan Botanical Garden during the hot summer months. As we toured the garden together,
she vividly captured the unique shapes of each plant and the surrounding landscapes in her illustrations, which were later applied to gift packaging materials.
Designed with the concept of conveying the vibrant beauty and energy of the plants at Osan Botanical Garden, the packaging materials were presented in
various forms, including paper charms, message cards, and packaging books.
Oyowwo Artist’s Sketch
Camellia
Muscari
Iris
Camellia
Muscari
Iris
Product design
Paper charm
A paper charm available for purchase with products from Amore Mall,
designed to be attached to shopping bags when giving gifts, adding the vibrant beauty of flowers.
Product design
Paper charm
A paper charm available for purchase with products from Amore Mall,
designed to be attached to shopping bags when giving gifts, adding the vibrant beauty of flowers.
MESSAGE CARD
A card that conveys a message as if flowers are being gifted along with the shopping bag, featuring enlarged versions of three illustrations.
PATTERN BOOK
We created patterns by recombining various
illustrations and designed a packaging book that
can be used in multiple ways, depending on the purpose.
PATTERN BOOK
We created patterns by recombining various
illustrations and designed a packaging book that
can be used in multiple ways, depending on the purpose.
Packaging that anyone can easily do
We created a video demonstrating various product packaging methods,
designed not only for those with a knack for craftsmanship, so it can be displayed alongside the product.
