MetaGreen SlimUp collaborated with the globally beloved character Hello Kitty to capture the hearts of Generation MZ, who seek to manage their diets in a healthy and enjoyable way. To maximize customers’ desire to collect the product, this edition breaks away from the traditional green color and instead embraces pink, highlighting the adorable synergy with the character’s charm.
Concept
From hundreds of art sources provided by Sanrio Korea, we selected several illustrations that effectively convey the product concept of Meta Green Slim Up. We conducted various studies to ensure that the charm of the characters is optimally presented, even on small-sized packaging. The illustrations of Hello Kitty and her friends enjoying a cheerful mealtime routine highlight the product’s core function—promoting healthy, enjoyable eating without guilt—making it more appealing to customers by focusing on the joy of eating rather than the notion of dieting. To position the product as a delightful, lifestyle-friendly item, we featured Hello Kitty’s face larger than the product name on the miniature bottles and pouches, and added a vivid pink color to enhance the overall vibrancy of the design.
