2023 HERA AFTER HOURS HOLIDAY COLLECTION
HERA has launched the AFTER HOURS COLLECTION for the 2023 holiday season, a limited-edition collection of products
designed to create glamorous and sophisticated holiday makeup looks with an “after-party” concept, a gift for those who have lived hard all year.
Concept
The collection, featuring an eyeshadow palette and lip gloss, was curated with HERA’s trend colors for the year-end season.
It offered sophisticated hues in a harmonious blend of textures, from sparkling glitters to soft shimmers.
The packaging captured the festive holiday atmosphere with a luxurious silver pearl finish, and a matching gift box made the set perfect for gifting.
The ‘Sensual Nude Gloss’ was released in two limited-edition shades with unique colors and textures never before seen from the line. The ‘Black Rum’ shade, containing holographic glitter, shimmers brilliantly from every angle and can be layered over other lip colors to create a deeper, toned-down look. ‘Cashmere Kiss’ is an elegant beige tone infused with subtle shimmer pearls, perfect for completing a sophisticated holiday makeup look.
The ‘Sensual Nude Gloss’ was released in two limited-edition shades with unique colors and textures never before seen from the line. The ‘Black Rum’ shade, containing holographic glitter, shimmers brilliantly from every angle and can be layered over other lip colors to create a deeper, toned-down look. ‘Cashmere Kiss’ is an elegant beige tone infused with subtle shimmer pearls, perfect for completing a sophisticated holiday makeup look.
The collection, featuring an eyeshadow palette and lip gloss, was curated with HERA’s trend colors for the year-end season.
It offered sophisticated hues in a harmonious blend of textures, from sparkling glitters to soft shimmers.
The packaging captured the festive holiday atmosphere with a luxurious silver pearl finish, and a matching gift box made the set perfect for gifting.
The ‘Sensual Nude Gloss’ was released in two limited-edition shades with unique colors and textures never before seen from the line.
The ‘Black Rum’ shade, containing holographic glitter, shimmers brilliantly from every angle and can be layered over other lip colors to create a deeper, toned-down look.
‘Cashmere Kiss’ is an elegant beige tone infused with subtle shimmer pearls, perfect for completing a sophisticated holiday makeup look.
KAKAOTALK PACKAGE
To extend the ‘After Hours’ holiday mood to the digital gifting experience, we also created an exclusive packaging design for the KakaoTalk Gifting platform.
To achieve a subtle yet glamorous holiday feel, the design utilized a special pearlescent paper infused with shimmer, accented with a neon-patterned micro-foil.
The package was finished with a silver glitter ribbon, thoughtfully included to elevate the ritual of unwrapping the gift.
HERA Holiday Collection Pop-up store_Matsuya Ginza
The 2023 Holiday Collection Pop-Up Store was designed to mark a special moment for the HERA brand, in celebration of the launch of the ‘After Hours Collection.’
Inspired by the theme “The Moment I Shine Brightest,” the design juxtaposed the chic, urban image of matte black with dazzling, high-shine materials.
As HERA’s second pop-up aimed at a global audience, the space was a compact and powerful expression of ‘Contemporary Seoul Beauty.’
It presented the Holiday Collection as a special, personal indulgence, all within a modern and sophisticated aesthetic.
- Amorepacific Creatives
- Product Design
- 최은혜, 박소연
- Space Design
- 김리아, 홍인혜
- Photography
- 신상우, 이윤진
- BM
- 박기은, 최서현
- Development
- 박송은, 박고운
- Visual
- 황주영, 헤라MC팀
