Love moves the world.
“Amore” in Amore Seongsu means “love” in Italian. To mark the beginning of Amore Seongsu’s journey of sharing love, we
developed a unique Love Package inspired by its very own love story.
Green Heart
The Green Heart is the emblem of Amore Seongsu, symbolizing both the “nature” of a garden and Amore’s “love.”
Its blurred form represents the belief that all forms of love—diverse and unstructured—can spread and move the world.
Amore Seongsu believes that a thoughtfully prepared gift, imagined with the joyful smile of the recipient in mind,
along with a heartfelt message on a card, has the power to touch hearts and inspire the world.
To create a unified gift package that could hold products from various brands,
we reviewed materials, dimensions, and other aspects from multiple angles. After
analyzing the sizes of lip, fragrance, and body products that are ideal for gifting,
we developed four box sizes—XS, S, M, and L.
We visualized the world of Amore Seongsu by incorporating the ‘Green Heart’ symbol, the message “Love moves the world,” and the abbreviated graphic
“AMRSNGS” representing the brand name. Placed at the top of the package, the Green Heart emblem is intended to deliver a delightful impression to the recipient.
One of the four card designs will be
selected and provided according to your preference.
The Seongsu Brush, Amore Seongsu’s private brand
product, is included in the medium-sized Love Package.
The completed Love Package is thoughtfully
finished with a ribbon. While the basic
ribbon colors are green and dark green,
we’ve planned seasonal variations—red
for the year-end holidays, lime for
spring, and pink for Valentine’s Day.
