This collaboration with the popular golf brand THE CART GOLF was carried out to solidify the trendiness of HERA’s UV Protector Multi-Defense product, going beyond its functional appeal. The limited edition set, consisting only of must-have items for golf rounds, was designed to showcase a fashionable aesthetic in green tones.
Concept
HERA, known for breaking away from convention in its field, joins forces with THE CART GOLF,
a brand that also pursues innovation beyond the ordinary. Together, they present a special
limited edition inspired by the conversations and joyful memories shared during a round of golf.
The campaign slogan “MEMORY, NOT VICTORY” is brought to life to convey the message:
“What matters on the field isn’t winning, but the joy of being together.”
The collaboration between HERA and THE CART GOLF is prominently featured on the front of the product,
emphasizing its limited-edition design through a main white base paired with black and green accent colors.
With a bold and cheerful color palette, the design reflects both brands’ shared spirit of breaking away
from convention and pursuing innovation in their respective fields.
“MEMORY, NOT VICTORY“
“Together, even the clumsy moments of growth become joyful memories.
On the field, what truly matters is not victory, but the joy of being together.”
This collaboration slogan was inspired by the conversations and joyful memories shared on the green.
It captures the journey toward a hole-in-one from the unique perspectives of both brands.
The checkerboard pattern used in THE CART GOLF apparel was incorporated into
the set design to create a kitschy and vibrant mood. Graphics reminiscent of
a hole-in-one are paired with the slogan, with embossing and debossing techniques
adding depth and dimension to the visual expression.
