HERA Gift Package For KAKAO
Summary
This is a HERA packaging renewal project for the KakaoTalk Gift channel. We designed a signature package optimized for online gifting, distinctly different from the offline version.
Concept
To create a package optimized for the KakaoTalk Gift channel—designed for contactless gifting—we incorporated a ribbon element that evokes the ritual of untying a gift, enhancing the emotional experience for the recipient. To reflect HERA’s brand identity, the ribbon design was inspired by the “pussy bow”, a feminine bow tie that conveys both confidence and elegance. This design direction differentiates the packaging from typical long ribbon styles and gives it a distinctive, sophisticated look.
The ribbon and packaging colors were unified using HERA’s signature color schemes—black & gold and white & silver.
The design was also modularized into two sizes optimized for different product dimensions, making the brand appear
more visually appealing on the KakaoTalk gifting page.
The design was also modularized into two sizes optimized for different product dimensions, making the brand appear
more visually appealing on the KakaoTalk gifting page.
- Amorepacific Creatives
- 디자인
- 이예슬
- 비주얼 촬영
- 이윤진
