2022 primera x Helinox collaboration limited edition
2022 프리메라 x 헬리녹스 콜라보레이션 리미티드 에디션
primeraAug 01, 2022
Summary
Primera is a Korean cosmetics brand that began as a naturalistic label focused on researching ingredients for healthy skin. In 2020, it repositioned itself within the clean beauty category and has recently expanded its presence as a proactive and creative brand, promoting a premium lifestyle where health and beauty coexist.
primera x Helinox outdoor beauty edition
Primera has partnered with Helinox, a world-renowned outdoor equipment manufacturer, to create a portable
outdoor beauty care carrier set that enables a complete self-care ritual and genuine relaxation in nature.
Helinox is a brand that delivers premium value by combining high-strength, ultra-lightweight aluminum frames with
designs focused on user experience in the environments where their products are used. For the first time, Helinox
has collaborated with a cosmetics brand, expanding its scope and allowing users to enjoy comfortable skincare and relaxation—anytime, anywhere.
Product concept. 5 Stars in Nature
Primera collaborated with world-renowned outdoor gear manufacturer Helinox
to develop a portable outdoor beauty care carrier set, enabling users to
enjoy a complete personal ritual and genuine relaxation in nature.
Helinox is known for its premium-quality products made with high-strength,
ultra-light aluminum frames, combining durability with thoughtful design
for enhanced user experience. This is the brand’s first collaboration with
a cosmetics company, expanding its reach to offer comfort for the skin—anywhere, anytime.
Design concept. Let the sunshine in
As people spent more time at home during the prolonged COVID-19 pandemic,
camping emerged as a safe and enjoyable way to connect with nature.
The Primera Outdoor Beauty Edition was created to help people relax and
enjoy the sunshine—comfortably and effortlessly—wherever they may be.
True Beauty That Harmonizes with Nature
The main color of the product is canvas
white, chosen to subtly reflect changes
in natural light and seasonal hues.
To enhance usability even at night,
reflective materials were used as
accents within the design.
Wearing Helinox
To minimize the development of new packaging, we boldly replaced traditional labels with a sleeve format.
This sleeve was made using leftover sampling fabrics from Helinox’s product testing, reducing waste and visually connecting to the Helinox brand. It provides durability, moisture control, water resistance, abrasion resistance, and tear resistance—ideal for outdoor use.
Additionally, the aluminum tube packaging eliminates harmful perfluorocarbon compounds (PFC-free), making it safe for both people and the environment.
To align with Primera’s values, the package design exposes raw materials as much as possible, avoiding decorative elements and excessive finishing.
We believe sustainable packaging communicates our brand philosophy and offers a meaningful way to connect with customers.
These small changes may not be immediately noticeable to consumers, but they involved significant effort and collaboration from the design team.
For instance, while the sleeve was designed to be easy to apply during packaging, we had to repeatedly fine-tune its measurements and resistance to prevent slippage during use or distribution. We also quantified acceptable tolerances to accommodate production variances.
To reduce plastic use, we introduced aluminum tubes, which required extensive testing for compatibility with the product content, as well as discussions with production teams to maintain quality and usability. We believe these efforts will contribute to the advancement of sustainable packaging and represent the kind of authentic beauty Primera stands for.
