Vitalbeautie’s new product, Good Sleep GABA 365, is a sleep health supplement designed to help modern individuals achieve restful sleep despite irregular
lifestyles. Its main ingredient, L-glutamic acid fermented GABA powder, is an individually approved functional ingredient recognized by the Korean Ministry
of Food and Drug Safety for its proven effect in improving sleep quality. The pop-up event held at Amore Seongsu from September 6 to 18 showcased a dreamlike
world filled with the signature purple hue, conveying the heartfelt wish that your loved ones may enjoy deep, restful sleep every night.
Concept
Space Identity
Dreamy GABA
A soft, dreamlike space that gently engages all five senses.
Pop-up Purpose
Communicate the brand, new product launch, and entry into the health supplement category
Convey the authenticity of a product that can be safely consumed daily
Provide a mood-driven narrative experience through a message-writing event
Viral Content
Connect online and offline via social media participation events
Increase visitor engagement through photo spots and exclusive merchandise
Product Design
As a functional health supplement designed to aid sleep, the goal was to highlight the patented ingredient developed for customers with moderate sleep disorders and to communicate that the product is both highly specialized and safe.
In line with the KakaoTalk Gift launch, we brought the concept of “gifting sleep” to life through a dreamlike, sensory-stimulating exhibition.
Beyond promotional displays, we designed a service journey that builds a distinctive brand experience for Good Sleep GABA 365 through immersive
content. The space incorporated emotional elements—such as the signature purple hue, moon, and clouds—to evoke a sense of restful sleep. It
also featured photo zones, message areas, and physical merchandise to broaden customer interaction. These efforts aimed to familiarize
MZ-generation consumers with the relatively new sleep health supplement category and enhance the appeal of Good Sleep GABA 365.
The Good Sleep GABA KakaoTalk Gift Set was designed under the emotional concept of “gifting sleep to someone you care about,” embodied through the message:
“GOOD SLEEP GABA FOR YOU.” This thoughtful design delivers both warmth and restfulness as a gift.
By spreading the strong message “GOOD SLEEP GABA FOR YOU” throughout the space,
we conveyed the authenticity of the newly launched health functional food.
We created a cozy atmosphere using soft objects reminiscent of a bedroom.
A pillow symbolizing the wish for a loved one’s restful sleep and a Goodnight Message writing zone offer a mood-driven narrative experience.
Visitors are encouraged to take photos and share them on social media to spread the content, while singing bowl meditations and offline class participation events
connect the online and offline experience—ensuring that the sensory meditation and healing journey naturally leads to engagement with the product.
The beginning of healthy beauty lies in developing innovative products through continuous research—
empowering people to take on new challenges and achieve their goals, and designing beauty that is
both healthy and tailored to each individual’s lifestyle. This is the inner beauty solution that Vital Beauty proposes.
