2024 HANYUL HANGUL COLLECTION
Summary
Inspired by Korea’s unique assets and nature, Hanyul brings a healthy glow to skin and mind. The 2024 Lunar New Year Limited Collection captures the secrets of mugwort and red rice in our beautiful Hangul language.
Concept
A collection that reinterprets the beauty and aesthetics of Hangul, the Korean alphabet.
By drawing inspiration from Hangul’s distinct geometric balance—the harmony between horizontal and vertical ratios and the separation and combination of consonants and vowels—we designed a signature Hangul graphic package unique to Hanyul.
The design goes beyond visual appreciation of Hangul’s form; it integrates the brand’s story to convey Hanyul’s authentic sensibility and intrinsic value, expressing both cultural heritage and modern identity through design.
Concept
A collection that reinterprets the beauty and aesthetics of Hangul, the Korean alphabet.
By drawing inspiration from Hangul’s distinct geometric balance—the harmony between horizontal and vertical ratios and the separation and combination of consonants and vowels—we designed a signature Hangul graphic package unique to Hanyul.
The design goes beyond visual appreciation of Hangul’s form; it integrates the brand’s story to convey Hanyul’s authentic sensibility and intrinsic value, expressing both cultural heritage and modern identity through design.
- Amorepacific Creatives
- 디자인
- 권지연
- 촬영 디렉팅
- 권지연
- BM팀
- 박지수
- 개발팀
- 이인영
