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Osulloc New products

오설록 신제품
OSULLOCOct 28, 2014
Summary
How about a fragrant pause in your day—with a relaxing cup of tea?
OSULLOC seeks to share a more accessible tea culture, one that retains the true benefits of tea while moving beyond the formality of traditional ceremonies and etiquette. This vision has led to the creation of diverse tea lines designed especially for younger customers.
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O’CLOCK TEA
This innovative green tea package was developed for working women who prioritize health and understand the value of rest. The OSULLOC O’CLOCK TEA line is designed to refresh the body and mind—helping you start a busy morning, overcome afternoon fatigue, and wind down peacefully at night.

Inspired by the idea of tea at 9 a.m., 3 p.m., and 10 p.m., the collection uses the motif of a clock. The packaging features a tilted design, reminiscent of a teacup being gently poured, and vivid colors that reflect each tea’s natural ingredients—creating a friendly and enjoyable tea-drinking experience.
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SECRET TEA STORY
Catherine the Great once said, “A cup of tea offers a journey of imagination each time.” If travel isn’t possible, why not embark on an imaginary journey—just as she suggested—with a single cup of tea?

OSULLOC’s SECRET TEA STORY is a collection of nine teas, each paired with a different global city to create a world travel–themed experience. The packaging reflects this concept through charming details like passport stamps and luggage tags, designed to resemble a travel journal and evoke the feeling of a journey around the world.
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PARTEA in sunset garden
The OSULLOC PARTEA in Sunset Garden line presents a new concept in blended tea packaging, inspired by fermented teas aged in oak barrels once used for French Bourgogne wines. The collection captures the refined aromas of Pinot Noir and Chardonnay, evoking a sensual and dreamy atmosphere through its graphic design.

The round paper canister, designed with a cork-style lid reminiscent of a wine bottle, reflects the tea party concept—inviting you to imagine a romantic evening, sipping wine with a loved one under an autumn sunset. Vivid colors and whimsical motifs such as drifting petals, flowing curtains, and candlelit tables complete the mood, making the package as enchanting as the tea itself.
  • Amorepacific Creatives
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