Summary
Lirikos Marine Energy is an online-only brand launched in February 2016. The product line features marine energy extracted from sea vegetables. Targeting a younger generation, the brand sets itself apart from the existing Lirikos line through a differentiated concept in paper usage and imagery. Centered on the Marine Energy Skincare Line, the brand continues to expand with a growing range of SKUs and product lines. Following the Skincare Line, the Facial Line, Body Line, and Ice Aging Line are also slated for release.
Concept
As marine ingredients are central to the brand’s identity, their presence is emphasized throughout the packaging. Cool-toned greens and ivory—drawn from sea vegetables—were used as the primary color palette. In addition, eco-friendly paper made from kajime waste and recycled seaweed paper was used for the packaging.
