Summary
Reflecting seasonal trends and operating as a limited edition, this month’s “Buy of the Month” has launched the #SportsDay Edition for May, a time when one might feel the urge to break free with activities such as sports events, festivals, and college celebrations. This edition is a collaboration with FILA, offering not only the product but also goods like sneakers. We modernized the traditional blue and white teams into pink and mint teams, applying FILA’s linear graphics as a motif to convey a lively and sporty vibe.
Concept
The product design needed to embody three key themes: Innisfree, sports festival, and FILA. We chose a main color that would be attractive to customers, striking a careful balance between FILA’s signature linear graphics and Innisfree’s brand identity. Each item was designed to bring the sports festival concept to life—for example, a blusher inspired by a sneaker box, a tint reminiscent of knee socks, and glitter modeled after a cheerleading baton.
