Summary
In 2019, espoir’s ‘Love Bomb’ collection captured the Christmas and year-end celebrations of millennials with a concept that blends alluring glamour with a dash of cheeky cuteness.
Concept
esp♡ir. The main motif, a heart, is playfully incorporated into the logo to create a simple yet bold design that reflects the overall concept and product characteristics. The color is a translucent red, giving a subtle yet sexy vibe, with the sparkling glitter inside emphasized for added charm. To prevent the product from appearing lightweight, red deposition was added, enhancing the holiday collection feel. While previous espoir collections primarily emphasized the collection concept through fonts and designs, this Love Bomb collection reinterprets it from a brand perspective to highlight the new BI, showcasing the logo’s potential for diverse future transformations.
