The Aritaum Fresh Power Essence Travel Pouch Pack is designed for frequent travelers, offering essential skincare, body, and hair products in a convenient, travel-friendly pouch. Each pouch contains enough product for 3–4 uses and features a cap that opens and closes for easy and hygienic repeated use.
The overall design is inspired by travel-related items. The top corner of the pouch is cut diagonally to resemble a luggage tag, while the bottom is designed to mimic a boarding pass with a barcode. Decorative elements include graphics that resemble passport stamps and baggage claim stickers. At the bottom of the pouch, stickers with line illustrations of the ingredients make it easy to identify the contents. To capture the fun and excitement of vacation destinations, the design uses bright and colorful pop-art hues.
Aritaum All Day x Cup of Therapy Collaboration
The Aritaum All Day line was launched to reflect the lifestyle of the millennial generation, offering a product that simplifies skincare and makeup with just one item. The Cup of Therapy collaboration is a Finnish brand developed by two professional psychotherapists, Antti Ervasti and Elina Rehmonen, and graphic designer Matti Pikkujämsä. Cup of Therapy holds the Design from Finland certification mark, recognizing it as an outstanding company that values design, and is an officially recognized brand by the Finnish Association.
Cup of Therapy communicates with people around the world through animal illustrations, focusing on mental health and happiness. It warmly expresses the inner pain and concerns that everyone carries within. The brand conveys emotions such as anger, frustration, disappointment, and sadness experienced in daily life through messages of love, self-esteem, encouragement, and empathy. To align with the brand’s message of offering comfort through friendly animals, the cups are designed with a simple and clean aesthetic, featuring a white matte finish for a soft touch. The packaging is made from eco-friendly recycled kraft paper, and the ALL DAY font is styled in a handwritten manner to match the Cup of Therapy vibe.
Aritaum Mono Eyes Sunset Collection
Mono Eyes is Aritaum’s signature eyeshadow product. Among these, the Mono Eyes Sunset Collection consists of eight eyeshadow shades and a universal palette that can hold four colors. To differentiate it from the original Mono Eyes line, the Sunset Collection was designed around a sunset theme, evoking the colors of a red sunset over a coastal landscape.
The four-tier container, which holds four different eyeshadows, features individual tiers colored differently for easy identification. The four gradient shades represent the changing hues of a sunset. The biggest advantage of this container design is that it allows users to store four eyeshadow colors in one compact unit. This effectively reduces the size of makeup pouches and makes it easy to carry, allowing for quick eye makeup touch-ups anytime, anywhere. Each of the four connected containers is empty, so consumers can select their desired shades and create their own personalized combinations. This design satisfies the desire for uniqueness, offering users a customizable product that perfectly suits their individual style.
Aritaum Aqua Velvet Tint
The Aritaum Aqua Velvet Tint was designed with a matte finish throughout to reflect the concept of a moist yet matte texture. A separate color-coded piece was added to the top of the cap to represent each shade, while the product name was finished in a glossy texture to add a subtle touch of elegance. Targeted at consumers from their late teens to mid-20s, the design is minimalist and simple.
Aritaum Matte Formula Line (Brow Pencil, Brow Mascara)
To highlight the new formula—which offers superior longevity compared to the existing Matte Formula Brow and glides smoothly on bare skin—we designed the product with a tree motif. The product name is printed in glossy letters on a wood-textured body to enhance readability, and the deep engraving provides a satisfying tactile experience. As part of the Matte Formula line, the brow mascara applies smoothly without stickiness, so the container features a soft, silky finish throughout to reflect this texture.
