Hanyul’s Red Rice line is a moisturizing skincare line that tells the story of red rice fermented for 15 days. It aims to convey the balanced beauty of Korea and the principles of nature.
Concept
Hanyul’s colors are expressed using rich tones derived from natural ingredients. The container features a gradient that represents the fermentation process, where white rice turns into red rice. The changing transparency, depending on the light, was inspired by traditional Korean fabrics and is expressed with a soft, matte finish. Unlike the emulsion and cream, the toner container uses a deeper color to intuitively show that it contains twice the amount of red rice extract compared to the previous formula. The container shape is inspired by traditional vessels once used to hold precious materials, aiming to express refined beauty that bridges past and present with a contemporary sensibility. The horizontal lines on the box, a modern interpretation of Korea’s mountainous landscape, convey the wisdom and care found in nature.
The Hanyul logo has been redesigned with the Red Rice line as its focal point. The logo is based on Korea’s beautiful traditional culture and alphabet, Hangul, and features a modern, legible design that emphasizes comfort and readability. The horizontal line at the bottom represents the horizon and symbolizes the earth, while the dynamic typography above it evokes the vibrant energy of Korea’s mountain ranges. The English logo also reflects the distinctive typographic qualities of the Korean alphabet.
The set design was inspired by traditional Korean paintings that depict multiple perspectives within a single image. The mountains and fields of Korea—natural elements essential for growing red rice—and the raw materials themselves are vividly and freely expressed from different points of view.
