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Pure Artemisia Calming Water Cream Soap

[1989 에디션] 한율 어린쑥 수분진정 크림비누
HANYULSep 06, 2021
Summary
Based on Hanyul’s heritage of mugwort research that began in 1989, this collection represents a modern continuation of the brand’s philosophy. The design reinterprets the original Lido Mugwort Soap, first released in 1990, with a retro mood for the 2021 version.
Concept
To harmoniously blend two key elements—the story of “mugwort grown and nurtured by the sea breeze of Ganghwa Island” and the heritage of the Lido Mugwort Soap—we collaborated with artist Jo In-hyuk. The packaging exterior features a simple symbolic graphic, while the interior reveals illustrations that evoke the beauty of nature, aiming to express the brand’s identity rooted in Korean naturalism. The 1989 Edition includes a limited-edition package featuring the mugwort soap along with Hanyul’s signature products: the Pure Artemisia Moisturizing Soothing Cream and the Ampoule Serum.
Pure Artemisia Calming Water Cream Soap [1989 에디션] 한율 어린쑥 수분진정 크림비누 01-1_mod
Pure Artemisia Calming Water Cream Soap [1989 에디션] 한율 어린쑥 수분진정 크림비누 02
Pure Artemisia Calming Water Cream Soap [1989 에디션] 한율 어린쑥 수분진정 크림비누 03_da_0
Pure Artemisia Calming Water Cream Soap [1989 에디션] 한율 어린쑥 수분진정 크림비누 03_da_1-1
Pure Artemisia Calming Water Cream Soap [1989 에디션] 한율 어린쑥 수분진정 크림비누 04-1
We collaborated with artist Jo In-hyuk to create an ampoule featuring retro-style typography and
illustrations of Ganghwa Island’s sea and mountains.
Pure Artemisia Calming Water Cream Soap [1989 에디션] 한율 어린쑥 수분진정 크림비누 05_d
Pure Artemisia Calming Water Cream Soap [1989 에디션] 한율 어린쑥 수분진정 크림비누 05_m
  • Amorepacific Creatives
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  • 권지연, 김성은
  • BM팀
  • 박세례
  • 개발팀
  • 김진설
Pure Artemisia Calming Water Cream Soap [1989 에디션] 한율 어린쑥 수분진정 크림비누 Sign
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