This is a HERA packaging renewal project for the KakaoTalk Gift channel. We designed a signature package optimized for online gifting, distinctly different from the offline version.
Concept
To create a package optimized for the KakaoTalk Gift channel—designed for contactless gifting—we incorporated a ribbon element that evokes the ritual of untying a gift, enhancing the emotional experience for the recipient. To reflect HERA’s brand identity, the ribbon design was inspired by the “pussy bow”, a feminine bow tie that conveys both confidence and elegance. This design direction differentiates the packaging from typical long ribbon styles and gives it a distinctive, sophisticated look.
The ribbon and packaging colors were unified using HERA’s signature color schemes—black & gold and white & silver.
The design was also modularized into two sizes optimized for different product dimensions, making the brand appear
more visually appealing on the KakaoTalk gifting page.
