The new Green Tea Probiotics line moves away from a traditional, understated, ingredient-focused design toward a more sophisticated and intuitive new image.
By emphasizing strategic, digitally eye-catching elements and clear product benefits, we have created a health supplement that is both accessible and appealing.
Concept
With the increasing importance of online channels, our Green Tea Probiotics line has been redesigned with a trendier, more functional look that is optimized for digital impact.
The packaging was designed to create the effect of a flashing billboard as users scroll. This is achieved by using a neon color palette that is vibrant on RGB screens, paired with a single,
easily recognizable key message. The modular system of color blocks and the clear layout for benefits and supporting claims (RTBs) allows for easy adaptation across the series
and demonstrates potential for future expansion into high-performance lines.
