Hera’s Sensual Line has developed a delicate CMF that enhances various textures and colors of lip products while
segmenting product positioning. In January 2025, the Nude Balm was renewed with a design direction emphasizing a
clear and transparent user experience, positioning it as a care & essential item. Additionally, in March, the
Tint Shine Stick was launched, implementing the luxury’s first tinted long-lasting shine lipstick. While applying
the same mold as the existing Sensual Nude Balm, the design visually enhances the unique features of each line,
thereby strengthening the product’s identity.
SENSUAL NUDE BALM
Sensual Nude Balm is a luxurious, revitalizing lip balm that delivers deep hydration from within and glides on with a smooth, silky finish.
Building on the original Nude Balm, it enhances lip-conditioning care properties while introducing a modern, sleek design featuring a silver and soft pink color combination.
The inner cap adopts a matte silver finish, the outer cap a soft pink tone, and the shoulder a translucent pink, creating a clean and refined CMF (Color, Material, Finish) expression.
With its gender-neutral design, the Nude Balm appeals to a wider audience—including male consumers—while reinforcing its position as a care-focused lip balm within the Sensual line.
Positioned as a premium TO-GO gift item, it has achieved the No.1 ranking on KakaoTalk’s Gifting platform, solidifying its reputation as the perfect present.
SENSUAL TINTED SHINE STICK
The Sensual Tinted Shine Stick is HERA’s first luxury tinted shine lipstick, delivering vivid, glassy watercolor-like color that stays true to shade without any stickiness.
As HERA’s new high-lasting tinted lipstick, it broadens its color spectrum to include bold Strong-to-Deep tones, reflecting global diversity and expression.
To visually embody the luminous character of the formula, the inner cap features glossy silver, while the outer cap showcases a saturated pink, allowing the shine and vibrancy to be felt from the packaging itself.
The remaining components are finished in modern glossy black, creating a striking contrast that accentuates the brilliance and sophistication of the shine lipstick.
To unify the Sensual line, the previously varied unit boxes were redesigned into two distinct styles—Silver Beda and Black Beda—according to the line’s color intensity.
The layout was restructured, featuring English information on the left and Korean on the right, establishing a new standardized guideline.
In addition, the shade number, which was previously handled via separate barcode labels, has been integrated directly into the box design.
This change introduced a clean, expansive color block for shade indication, offering a refreshed and more cohesive visual identity across the Sensual collection.
