2023 HERA BRAND SET NEW
Summary
HERA is a contemporary Seoul beauty brand that spreads Korean beauty and values to the world with its HERE. NOW. MYSELF brand, which defines and creates the latest in beauty
by discovering the most authentic version of yourself.
In this project, we wanted to make the Hera brand stronger and simpler, and to make the gift packages with the same design language everywhere you encounter Hera products.
In this project, we wanted to make the Hera brand stronger and simpler, and to make the gift packages with the same design language everywhere you encounter Hera products.
Concept
The HERA gift packaging features a simple and bold logo set in a high-contrast black and white palette to immediately communicate the brand’s
confident spirit. From a sustainability perspective, the packaging is uncoated and minimally processed to ensure it can be easily recycled.
Skincare Gift Packaging
The new skincare gift packaging moves away from the
previous approach, where different products had
different looks, in order to create a single, unified
brand image. For the premium Signia line, gold
accents are used to convey a sense of luxury while
still adhering to the unified design language.
previous approach, where different products had
different looks, in order to create a single, unified
brand image. For the premium Signia line, gold
accents are used to convey a sense of luxury while
still adhering to the unified design language.
Brand Gift Packaging
This collection includes all brand gift packaging
components used for gift wrapping in department
stores.
From gift boxes and special lip packaging to
shopping bags and wrapping paper, the design
prominently features HERA’s signature black.
Subtle symbol patterns and ribbon details are used
to express HERA’s delicate yet chic sensibility.
components used for gift wrapping in department
stores.
From gift boxes and special lip packaging to
shopping bags and wrapping paper, the design
prominently features HERA’s signature black.
Subtle symbol patterns and ribbon details are used
to express HERA’s delicate yet chic sensibility.
This is the key visual for the Gift Zone, where HERA’s
brand packaging is showcased.
In this zone, a soft color
palette is used for the background to ensure the
brand’s identity is presented clearly and elegantly.
brand packaging is showcased.
In this zone, a soft color
palette is used for the background to ensure the
brand’s identity is presented clearly and elegantly.
Kakaotalk Gift Packaging
This is a signature package designed exclusively for
the KakaoTalk Gifting channel, created to convey the
heart of the sender.
The design was developed with
the goal of strengthening HERA’s luxury brand
image through a modular approach to content,
thumbnails, packaging, and product detail pages,
all of which highlight HERA’s signature look.
the KakaoTalk Gifting channel, created to convey the
heart of the sender.
The design was developed with
the goal of strengthening HERA’s luxury brand
image through a modular approach to content,
thumbnails, packaging, and product detail pages,
all of which highlight HERA’s signature look.
To improve the previously disjointed imagery on
the HERA KakaoTalk Gifting page, we designed a
new, consistent packaging and thumbnail system.
We calculated the ideal specifications based on
various product combinations and proposed two
standard package sizes. By applying a signature
KakaoTalk-exclusive ribbon, we planned a
system that would provide customers with a
consistent and elevated brand experience.
the HERA KakaoTalk Gifting page, we designed a
new, consistent packaging and thumbnail system.
We calculated the ideal specifications based on
various product combinations and proposed two
standard package sizes. By applying a signature
KakaoTalk-exclusive ribbon, we planned a
system that would provide customers with a
consistent and elevated brand experience.
We focused on the act of unwrapping, designing the
packaging to feel like a true gift box, creating a
moment where the sender’s sentiment is passed to
the recipient. Upon opening the box, the recipient is
greeted with the message “HERE FOR YOU.” It’s a
KakaoTalk-exclusive package from HERA that conveys
heartfelt emotion through the unboxing experience
itself, eliminating the need for a separate gift card.
packaging to feel like a true gift box, creating a
moment where the sender’s sentiment is passed to
the recipient. Upon opening the box, the recipient is
greeted with the message “HERE FOR YOU.” It’s a
KakaoTalk-exclusive package from HERA that conveys
heartfelt emotion through the unboxing experience
itself, eliminating the need for a separate gift card.
In line with the renewal of the KakaoTalk-exclusive
Nude Stain, we also designed dedicated packaging for
the product.
To match Nude Stain’s unique character,
the design evokes a sheer, diffused, watercolor-like
mood.
While the overall look aligns with the regular gift
packaging, we added a black ribbon as a special accent.
Furthermore, we considered sustainability by making the
packaging 100% recyclable/reusable
and using a bio-PET
material that contains 30% sugarcane-derived ingredients.
Nude Stain, we also designed dedicated packaging for
the product.
To match Nude Stain’s unique character,
the design evokes a sheer, diffused, watercolor-like
mood.
While the overall look aligns with the regular gift
packaging, we added a black ribbon as a special accent.
Furthermore, we considered sustainability by making the
packaging 100% recyclable/reusable
and using a bio-PET
material that contains 30% sugarcane-derived ingredients.
- Amorepacific Creatives
- Package Design
- 유인정, 신지완, 박소연
- Photography
- 이윤진, 황주영, 신상우
