primera x sambypen ‘heroes synergy’ collaboration
Summary
Primera, a seed tech-based skin barrier solution brand, has collaborated with artist SAMBYPEN (Se-dong Kim) to create ‘HEROES SYNERGY’.
This is a limited edition project that showcases the brand’s signature products in a special way. The package includes the Primera mascot and more, reimagined through the artist’s unique perspective.
the Primera mascot and more.
The brand film showcases the newly transformed identity of Primera, featuring its beloved mascot—the otter—reimagined through the eyes of artist Kim Se-dong (SAMBYPEN), a favorite among the MZ generation.
Renowned for his ability to reinterpret iconic brands and culturally significant objects with a unique, creative lens, SAMBYPEN humorously transforms them into instantly recognizable characters.
His bold and witty style has made him one of the most popular artists among the MZ generation today.
‘Heroes Synergy’
Under the concept of Heroes Synergy, the project seeks to create a positive
impact through the collaboration between the brand and the artist,
as well as the harmony of Primera’s signature products.
The packaging features vibrant colors and trendy graffiti art,
adding a collectible appeal and making it especially fitting for the holiday season.
impact through the collaboration between the brand and the artist,
as well as the harmony of Primera’s signature products.
The packaging features vibrant colors and trendy graffiti art,
adding a collectible appeal and making it especially fitting for the holiday season.
This collaboration draws inspiration from Primera’s brand film “The Evolution – Seed’s Evolution”, released in September, with key objects from the video reimagined as characters.
Primera’s beloved mascot, the otter, has also been reinterpreted through SAMBYPEN’s unique artistic lens and featured in the limited-edition packaging.
The charming otter character is additionally included in the KakaoTalk gift set, bringing a cheerful, festive touch perfect for the holiday season.
slow aging top 2 serum + special gift
The packaging is designed to let customers experience both of Primera’s signature products—the Slow-Aging Serum and the Hero Serum—in one set.
As a special gift, the set includes an aluminum carrier pouch, symbolizing the brand’s skin barrier-strengthening technology.
To add a personalized touch, custom artwork stickers designed by SAMBYPEN are included, allowing customers to decorate their pouch.
This limited-edition “my own goodie” item, infused with the creative synergy of Primera x SAMBYPEN, offers an extra layer of collectible value.
Featuring vibrant colors and trendy graffiti art perfect for the holiday season,
we designed the ‘WHAT’S NEXT’ space for the Primera Pop-Up Store at Amore Seongsu.
To add to the festive experience, we also produced a limited-edition postcard using the collaboration artwork, and hosted a post box event where customers could send heartfelt messages to their loved ones.
- Amorepacific Creatives
- Artist
- 샘바이펜 (SAMBYPEN, 김세동)
- Design
- 이예슬
- BM
- 김민경
