2024 B.READY X AUFGLET VALENTAIN GIFT PACAKGE
Summary
To celebrate the Valentine’s season, B.Ready has prepared a men’s Daily Grooming Pack and a signature cake with Aufgelt.
Under the theme of ‘MY TONE IS SOMETHING TRUE,’ this aims to create meaningful moments for couples to express each other’s hearts while also providing non-lovers with an easygoing yet heartfelt gift.
The Grooming Pack includes a True Tone lotion catering to both skincare and tone enhancement and a refreshing lip balm keeping lips moisturized and vibrant.
Design Background
To focus attention on the essence of the concept, text and graphic
elements for information delivery were minimized, while bold
geometric motifs symbolizing Valentine’s Day and the key
message were placed prominently at the center.
This approach expresses a simple yet
striking design that immediately draws the eye.
The base color of the design adopts black, the representative color
of Aufglet, while B.READY’s signature Wish Blue is used as an accent.
The combination delivers a chic yet
lively impression, balancing refinement and vibrancy.
elements for information delivery were minimized, while bold
geometric motifs symbolizing Valentine’s Day and the key
message were placed prominently at the center.
This approach expresses a simple yet
striking design that immediately draws the eye.
The base color of the design adopts black, the representative color
of Aufglet, while B.READY’s signature Wish Blue is used as an accent.
The combination delivers a chic yet
lively impression, balancing refinement and vibrancy.
The side panels feature high-saturation color blocks, enhancing visual impact across both photographic and digital environments.
To further elevate the product’s appeal, holographic CMF was applied to the graphic elements, creating random, dynamic visual effects that shift with the viewing angle, adding depth and intrigue to the overall design.
- Amorepacific Creatives
- Product Design
- 이동기
- BM
- 박수빈
