IOPE has launched a special gift set for the new year 2024 with its flagship high-moisturizing anti-aging product, the Super Vital Line.
The Lunar New Year set features IOPE’s monogram, which was reintroduced in 23 years,
and captures the confidence of the Supervital line, which has been loved by five generations.
We developed a shopping bag that captures the prestige and value of the special gift set, focusing on the Lunar New Year gift sets Jihambo and Vital Gold, which showcase the confidence of IOPE’s brand color blue.
Concept
The IOPE Super Vital Gift Set embodies both prestige and the value of gifting through its signature gold color, representing the essence of the Super Vital line.
By combining matte and glossy textures, the monogram subtly reflects light, adding a refined sense of luxury and celebration, while the boldly placed product name at the center conveys Super Vital’s reputation and IOPE’s unwavering confidence.
The IOPE shopping bag was designed exclusively for the Super Vital line, using the same gold key color to express a luxurious mood befitting a special gift.
Embossed logos and monograms with glossy finishes interact with light to project IOPE’s premium image and strong brand confidence, creating a sophisticated unboxing experience.
The IOPE Jihambo (traditional Korean wrapping) integrates the brand’s signature blue fabric as the key color, symbolizing confidence, while gold accents from the Super Vital palette are applied to the edges as subtle highlights.
Its knot design features blue ties and gold decorative beads, striking a balance between prestige and Korean heritage.
Developed as a sleeve-type knot, it can be elegantly inserted into the wrapping, completing the design with both functional simplicity and cultural nuance.
