The New SKIN U Fragrance Hand Cream<br/>| Product Design
Summary
The newly launched SKIN U Fragrance Hand Cream was created to visualize those gentle yet unforgettable moments in everyday life. With its subtle and comforting scent that gracefully lingers at the tip of your nose, combined with pale tones and minimalist design language, the Fragrance Hand Cream transforms ordinary daily life into memorable moments.
Design Concept
The moment you take out the hand cream from your handbag and apply it to your hands, people around you seem to instinctively
begin searching for the source of the fragrance. Capturing the essence of a gentle yet long-lasting and unforgettable
experience — this is the design concept of SKIN U Fragrance Hand Cream.
Design Strategy
The logo of SKIN U is placed at the top, and the scent information is positioned at the, creating a design where the visual
flow moves naturally from top to bottom, allowing the color of the hand cream to be fully perceived. The most important element
in visualizing the scent is the color of the product itself, which is naturally conveyed the contrast of spacing between the texts.
- Amorepacific Creatives
- Product Design
- 권지현, 이형우
- Visual Directing
- 현은정, 권지현
- Photography
- PSY Studio
- BM
- 김효주, 유인훈
- Development
- 최재용
