VITALBEAUTIE SUPER RETINOL C, Gift Package For KAKAO
Summary
VITALBEAUTIE has launched an eating retinol, super retinol C, and KakaoTalk gift set for a shiny and lively day. This gift set focuses on the product effect that fill the glow healthily with luminous texture, refreshing vitamin C taste, and the target generation of MZ customers,
we developed a design and tried to deliver a sophisticated and trendy image away from the existing health functional food look.
Concept
The concept was to create a “refreshing vitamin gift that makes you beautiful” for MZ consumers—continuing the sleek health supplement design of the existing product while developing a more youthful and trend-conscious set package.
We combined a sophisticated, solid material that aligns with the main product, eye-catching checkerboard graphics inspired by the digital thumbnail, and a refreshing citrus motif in the main yellow color to create a distinctive, energetic look.
Visual
A new KakaoTalk gift set has been launched, featuring a refreshingly rebooted family look.
The vibrant citrus flavor that bursts in your mouth and the “beauty vitamin” concept were expressed through playful soap bubbles and holographic light effects.
A black ribbon was added as a packaging accent to bring a witty, youthful charm designed to resonate with MZ consumers.
Be Glow, Youthful, and Bright!
Be Glow, Youthful, and Bright!
- Amorepacific Creatives
- Set Design & Visual
- 박소희
- Product Design
- 이상아
- Photography
- 이윤진
- BM
- 김선정
