illiyoon X The Powerpuff Girls collaboration project
일리윤X파워퍼프걸 콜라보레이션
ILLIYOONMar 01, 2024
Summary
The Powerpuff Girls and illiyoon have teamed up to give your skin an extra layer of protection.
Introducing our collaboration project with the Powerpuff Girls, featuring limited-edition Ceramide
Ato Lotion, Ceramide Ato 6.0 Top-to-Toe Wash, Fresh Moisture Scrub Wash, and Red-itch Care Cream,
as well as a variety of goods including a pop-up mirror brush, cute pouches, and diary decorating stickers.
Concept
oin the Powerpuff Girls, who are fearless when together, and safely protect your skin barrier!
Ilyoon’s signature product, the gentle Ceramide Ato Lotion, teams up with the twin-tailed **Bubbles, while the Fresh Moisture Scrub Wash, known for its mild yet powerful cleansing ability, joins forces with the strong Buttercup.
The Red Itchy Care Cream, which helps soothe irritation, partners with the smart Blossom, completing a superhero team dedicated to protecting your skin barrier.
Discover the adorable details hidden within the special design and packaging of the Powerpuff Girls Edition!
Tip: Except for the Ceramide Ato 6.0 Top-to-Toe Wash, each product features one Powerpuff Girl on the front of the container—see if you can spot which member is playfully hidden on the back! ♡
About Powerpuff Girls
Blossom
Favorite Things
– Stationery (cute pens, color-coded pens, binders)
– Cheering for others
– Flow charts (any kind)
– Good grades and academic achievement
– Organizing
Things I Dislike
– Messiness
– People who bully me
– Germs
– Capriciousness
– Not using coasters
– Inconsistency
– Making mistakes
Buttercup
Things I Like
– Professional wrestling
– Monster trucks
– Rock and roll
– Pirates, Vikings, and Ninjas
– Scaring my sisters
– Pulling pranks
Things I Dislike
– Dressing up or making things pretty
– Being patient
– Having to mind my manners
– Being told what to do
– Cowards
– Being teased
Bubbles
Favorite Things
– Small baby animals
– Large baby animals
– Pop songs
– Drawing and art
– Decorating and cute things
– Learning languages
– Coding
Things I Dislike
– Making plans
– Mean or unkind people
– Being told what to do in an authoritative way
– When someone thinks you’re stupid
– Scary things
Bubbles
Favorite Things
– Small baby animals
– Large baby animals
– Pop songs
– Drawing and art
– Decorating and cute things
– Learning languages
– Coding
Things I Dislike
– Making plans
– Mean or unkind people
– Being told what to do in an authoritative way
– When someone thinks you’re stupid
– Scary things
Product
The most important aspect of the product design was achieving harmony between the Powerpuff Girls and Ilyoon while allowing each to retain its unique identity.
We integrated the Ilyoon product name into the cloud motifs often seen in the backgrounds where the Powerpuff Girls soar through the sky,
and applied various design assets to the container labels to capture their lively and dynamic energy.
While maintaining Ilyoon’s original main color tone, we increased saturation and contrast to improve visibility and enhance the collectible value of this limited-edition release.
On the top of the box, the characters were designed to stand out against a background featuring the Powerpuff Girls’ signature multi-heart motif.
Existing Container Design
Powerpuff Girls Collaboration Container Design
GOODS
The promotional merchandise was designed to fully capture the charm of the Powerpuff Girls—from item selection to design—ensuring their appeal shines through at every stage.
As the Powerpuff Girls are especially beloved by teens and women in their twenties, we selected merchandise such as a pop-up mirror brush, a cute pouch, and diary decoration stickers to spark purchase interest.
Every detail was carefully considered to ensure that each item felt as high-quality as a retail product.
Visual directing & Styling
We set a 10-year-old girl who loves the Powerpuff Girls as the persona and styled various props to match a high school-themed concept.
A lively and energetic composition was used to reflect the tastes and emotions of teenage girls, while the space was decorated as a “girls’ room,”
allowing the products and promotional items to be naturally arranged within the scene.
Through photography, we maximized the concept and achieved a cohesive sense of harmony throughout the space.
