HERA ‘UNLOCK THE MOMENT’ KAKAOTALK GIFT LIMITED PACKAGE
Summary
For HERA’s Valentine season, we designed the ‘UNLOCK THE MOMENT’ project.
Alongside a package design that visually expresses the emotion of love, we developed a heart-shaped lock promotional item so that the act of giving a gift itself becomes a symbolic message.
Through a color palette that intuitively conveys the seasonal mood and a heart motif, the project aims to present a special moment of expressing love.
UNLOCK THE MOMENT PACKAGE
The package design was developed around a red color palette that symbolizes the Valentine’s season, incorporating heart motifs to intuitively convey the sentiment of love.
The package composition, centered on heart graphics, visually expresses the excitement of gift-giving and the vitality of emotion, while reinforcing its symbolic value as a limited seasonal package.
In addition, the concept of “UNLOCK THE MOMENT” was reflected in the package design so that the moment of opening the package itself could be experienced as an emotional experience.
The structure of the package and its graphic elements work together harmoniously to visually expand the excitement and anticipation of opening a gift, establishing a design direction that naturally conveys the special moment of expressing love.
UNLOCK THE MOMENT SPECIAL KEY CHARM
The promotional item was planned around the concept of a heart-shaped lock (KEY CHARM) that symbolizes love.
By using a lock motif, it conveys the symbolic meaning of a “gift that unlocks the heart,” and was designed as an object that naturally connects with the White Day season.
Rather than being a simple giveaway, it was developed as an object with both collectability and symbolic value, allowing it to be used in various ways, such as a keyring.
- Amorepacific Creatives
- Package Design
- Kwon Jihyun
- Visual direction
- Shin Hyejung
