The PUZZLE WOOD Bath Bomb was developed as a limited edition and first debuted in July 2023.
PUZZLE WOOD Bath Balm is a specialized healing ritual that lets you experience PUZZLE WOOD through all five senses. The exquisite relaxing scent of virgin forests, PUZZLE WOOD is experienced through all of your senses – sight, sound, touch, and smell – to create your own private healing experience in your own space, where no one else can disturb you.
PUZZLE WOOD Bath Bomb was developed as a limited edition and first debuted in July 2023.
PUZZLE WOOD Bath Bomb is a specialized healing ritual that lets you experience PUZZLE WOOD through all five senses.
The exquisite relaxing scent of virgin forests, PUZZLE WOOD is experienced through all of your senses – sight, sound, touch, and smell – to create your own private healing experience in your own space,
where no one else can disturb you.
Considering the nature of bath bomb products, it was necessary to take into account standards, colors, and color combinations.
After discussions with the responsible Brand Manager, the weight was decided first, and then various color combinations were considered.
The inclusion of features like fragrance, moisturizing, and effervescent made it seem that proceeding with only a single color might result in a lackluster appearance.
As a result, a selection of more than three color combinations was made.
Two colors that would harmonize well with PUZZLE WOOD brand’s identity color of deep green were chosen,
and a white color was added to the mix to give a sense of mildness and moisturization, aiming to achieve a balanced palette of colors.
While your body and mind are being relaxed, your skin is being moisturized and soothed by a blend of avocado oil, olive oil, and jojoba seed oil.
The plant-derived ingredients are certified vegan by France Eve and are free of mineral oil, silicone oil, animal derivatives, and PEG for added peace of mind.
The keywords related to Bath bomb products are mainly emotional keywords such as bath, healing, relaxation, refreshment, and depression relief,
As an emotional product category that utilizes touch, smell, and visual senses, we recognized the need to change the design.
The package design is meant to evoke a moody scene from the imagination of experiencing Bath Bomb,
We wanted to visualize the scent, mood, and feelings of relaxation in the deep forest by using artwork with a painterly sensibility.
The package design is meant to evoke a moody scene from the imagination of experiencing Bath Bomb,
We wanted to visualize the scent, mood, and feelings of relaxation in the deep forest by using artwork with a painterly sensibility.
The artwork, which emphasizes a painterly touch, is matched with a typeface that emphasizes serifs that convey the message of rest,
adding to the emotional mood. There was a lot of thought about how much to deviate from the existing single box layout with square proportions,
We did several studies to test how far we could go, and made drastic changes to the placement of the logo and typeface.
The coloration of the greenery-inspired bath bomb was remarkably impressive as it dispersed upon contact with water.
It unfolded a spectrum of delicate and diverse green hues, from soft emerald green to bluish green, to the vibrant greens that make up a lively forest.
The cool carbonated bubbles mingled to evoke the appearance of a small universe created by a mysterious forest.
Inspired by such imaginative stimuli, I sought to capture the serene scene of a forest that unfolds while deeply immersed in the scent of PUZZLE WOOD, on the border between reality and the unreal – as the main mood.
In practice, since this is a product with a high scent dispersion when used, especially in a warm bath, the intent was to convey the fleeting moment of encountering the fragrance.
Like the uniqueness felt from the product’s distinctive pattern, it aimed to embody the unique brand atmosphere of PUZZLE WOOD.
