Global interest in K-beauty is growing, and Amore Seongsu is making it easier for people to experience it. Customers
can receive K-Beauty Packs with sample products when they spend a certain amount, helping them try a full Korean
skincare routine. The store also offers makeup classes for global visitors to learn how to use K-beauty products
and try Korean-style makeup.
K-Beauty Pack
The K-Beauty Pack offered by Amore Seongsu is an experiential sample kit designed to follow the natural flow of the Korean skincare routine.
It is not a simple promotional gift but thoughtfully crafted content that allows customers to personally experience and understand the essence of K-beauty.
Comprising 12 steps—from cleansing and basic skincare to sun protection—the pack includes representative products from Amorepacific’s major brands, arranged in the actual order of use.
Each product is selected to help users intuitively understand its role for the skin at every stage.
More than just introducing products, the kit enables users to experience the step-by-step routine and layering techniques that define K-beauty.
By following the sequence, customers can naturally grasp the logic and rhythm of Korean skincare, while directly feeling the refined textures and functional nuances unique to Korean cosmetics.
Even first-time users or those unfamiliar with the brands can easily engage with the routine and discover the distinctive appeal of K-beauty.
Following its successful debut at Amore Seongsu, the program expanded to Amore Yongsan and Amore Busan, driven by positive customer response.
Each location adapts the pack’s composition and presentation to fit its unique environment and customer needs.
Centered on Amore’s flagship stores, the K-Beauty Pack continues to grow as a key experiential content initiative that broadens the reach of K-beauty worldwide.
K-Beauty Pack: The Luxury Edition
The K-Beauty Pack achieved remarkable results, combining strong customer satisfaction with meaningful sales performance.
Building on this success, the “Luxury Edition” was launched in October 2024, offering a more elevated and premium experience.
This limited-edition set is available to customers who make purchases over ₩500,000, and is curated around signature products from Sulwhasoo and Hera, allowing users to experience the very essence of Amorepacific’s luxury brands.
The components of the K-Beauty Pack are presented in a sleek acrylic case, creating a refined and cohesive impression while enhancing the perceived value of the set.
The Basic K-Beauty Pack features a green base that evokes freshness and approachability, whereas the Luxury Edition adopts a gold base, emphasizing sophistication and exclusivity for a distinctly premium atmosphere.
K-Beauty Pack: The Luxury Edition | Winter Exclusive
The K-Beauty Pack has achieved outstanding customer satisfaction and meaningful sales results.
Building on this success, the “Luxury Edition” was launched in October 2024, offering a more elevated and premium experience for the winter season.
This limited-edition set is exclusively available to customers who spend over ₩500,000, and is curated around Sulwhasoo and HERA’s signature products, allowing customers to experience the refined essence of Amorepacific’s luxury heritage.
Presented in a sleek acrylic case, the set conveys a sense of organization and exclusivity, while the gold-toned base enhances its luxurious and differentiated atmosphere compared to the green-based Basic Edition.
K-Beauty Pack: HERA Makeup Edition
In April 2025, a new ₩300,000 purchase tier was introduced to further diversify the K-Beauty Pack lineup and expand customer options.
This edition features HERA’s best-selling makeup products, representing the essence of modern K-Beauty.
The set includes HERA’s signature brand pouch, ensuring both consistency and a premium finish to the presentation.
Centered around HERA’s distinct brand identity, the Makeup Edition is designed to let customers directly experience current K-beauty trends—from textures and tones to the artistry of Korean makeup.
A Special Makeup Experience at Amore Seongsu, the Heart of K-Beauty
As part of a Hallyu tourism collaboration between Seoul City and Amore Seongsu, the Seoul City X Amore Seongsu K-Beauty Class introduced K-beauty to global visitors passionate about Korean culture.
Held from June to November 2024, the program attracted participants from around 50 countries, receiving remarkable international attention. Across 12 sessions, guests enjoyed the rare opportunity to learn and experience the latest K-beauty makeup trends firsthand. The overwhelming enthusiasm was evident—reservations sold out within hours of opening, reflecting the growing global fascination with K-beauty and its artistry.
Amore Seongsu will continue to present diverse and innovative programs to further solidify its position as the hub of K-beauty for both domestic and global customers.
We sincerely appreciate your continued interest and support as we create more inspiring K-beauty experiences ahead.
